WHAT IS THE FRESH MACHINE?
The Fresh Machine started as a music production company (Fresh Ink) in 2008. Founded by SC-based producers and brothers Kevin Staggers, Anwar "DJ And ?" Staggers and Rasheed "Sheed Staggs" Staggers. Over the years they realized the connection hip-hop production had in other areas of creative arts (film, photography, and etc.). In response to this, Fresh Ink was renamed The Fresh Machine in 2011.
Despite misconceptions, The Fresh Machine is not a record label. The Fresh Machine serves as a conduit to collaborate and work with fellow artists, musicians, and producers within urban culture. The goal of The Fresh Machine is to create a new approach to how independent artists, musicians, and producers market themselves and urban culture as whole.
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